Suzanne Norman, Director of Community Relations, and Jim Hitch, Agency Relations Manager for Emma Inc. join hosts Scott Sheppard and Gene Gable for some tips and insights about using and designing e-mail marketing campaigns. Emma Inc. is a web-based email marketing comunications companywhose services are setup to eliminate the complexities of list management, implementing and executing a campaign, and also allow for full tracking and measurement to see the results.

Suzanne and Jim explain some of the formats and known issues of creating HTML based emails but confirm that in the end using HTML email campaigns have consistently returned better results. They also discuss tips on avoiding SPAM reporting, using images, and designing for regular and mobile email users.

Suzanne points out that designing successful emails is much different than creating for web and print. Knowing the layout of available real estate for your message in popular email programs is critical to successfully delivering the message. She also reminds designers to consider the message in addition to the design as many email programs block images as a default, and it’s important to make sure that the relevant text comes through even if the images don’t.

The Emma service offers custom co-branded and private label options for designers who wish to include email marketing in their efforts or expand the services they offer their clients by taking out the technical issues and allowing designers to focus on their special skill sets. Find out more at: http://www.myemma.com/agency

For more information visit: http://www.myemma.com

Design News of the Week with Jay Nelson

Jay Nelson joins us this week for an update on the exciting fall events happening in October / November focused on design and creative topics including the InHowse Conference, An Event Apart focused on web standards, PhotoPlus Conference and Expo, AIGA Business and Design Conference, Graph Expo, InDesign Conference, and the Create Chaos. Jay and Jeff Gamut will be speaking at Macworld ’09 on iTunes for Audiophiles.

Jay maintains a full industry calendar at: http://www.design-tools.com/events/

For more on Jay Nelson and his Design Tools topics visit: http://www.design-tools.com

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