Andy Hussie, President & Andrew Hussie, CTO, Master Colors LLC join hosts Scott Sheppard and Gene Gable for an overview and discussion of their unique digital color selection tool, HVC Color Composer. Andy explains how his background as an artist/painter inspired him to find a better color selection tool. Using his son,Andrew’s talents in programming they were able to create a completely different way of composing color palettes that are able to predict complementary hues within a specified color range. Working as an enhanced color picker tool in both Photoshop and InDesign, this powerful plug-in expands not only the range of definable colors but allows designers to quickly arrange, organize, and select colors specifically for their project.

The HVC Color Composer accurately measures the contrast between colors, allowing it to create coherent “smart palettes” that work with various target colors chosen by the artist. The HVC Color Composer gives professional artists and designers complete control of their color compositions, and allows the user to create an unlimited number of color palette. Andrew explains some of the differences between using the HVC and other color spaces including RGB, Lab, CYMK and give some tips on how the HVC Color Composer analyzes and assigns colors in relation to these color areas.

The plug-ins are reasonably priced, under $100 and include a one-hour custom tutorial demo - by Andy or Andrew - on how to use the HVC color space to your best advantage allowing you to immediately begin mixing colors at a new level.

For more information, and to download a demo version visit: http://www.master-colors.com/

Design News of the Week with Jay Nelson

Jay Nelson joins us this week for an update on his recent trip to the Institute of Newspaper Technology Conference held October 9-11, in Knoxville, TN. Jay shares some of the details on their workflows and challenges. Most of the conference attendees represented local, mid-west newspapers whose constant pressure to reduce their operating costs have made it difficult for them to maintain their circulation. Jay also brings up the Orphan Works Bill which we will cover extensively in a future program. Jay, Gene, and Scott discuss the release of Apple’s updated MacBook and some possible issues around their decision to discontinue matte displays on Apple MacBooks.

For more on Jay Nelson and his Design Tools topics visit: http://www.design-tools.com

Gene and Scott round out the week with some tips on how to keep your creative business booming even when the current ecomomic conditions are not.

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