News & Information for Creative Minds

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Michael Makin, CEO, Printing Industries of America joins hosts Scott Sheppard and Gene Gable for an industry update, share details on their recent efforts to rebrand their organization, and some details on their services. Printing Industries of America has over 12,000 member companies and is the largest printing organization in the world. Michael explains that the printing and publishing industry is far from "dead"; it has in fact grown over the past decade contributing over $170 billion to the U.S. market. Although there have been consolidations in the over 37,000 plant facilities, their overall business is shifting from ink on paper to digital printing and services. PIA is very active in Washington, D.C. lobbying for postal rates and related issues and feels confident that they will continue to represent the industry effectively in 2009 and beyond.

Michael also explains the components that make up the Printing Industries of America, which include business issues and also technical/research programs through their Graphic Arts Technical Foundation (GATF). PIA provides not only government lobbying, but technical support, and education programs that cover technical and business topics. Formerly known as PIA/GATF, Michael felt that the acronyms traditionally used by their organization were confusing the market and not serving their members effectively. This year, they have combined all areas under the "Printing Industries of America" brand.

The printing industry is a very close-knit family oriented business sector, and the organization has been serving their efforts since 1887. Earlier this year Michael produced a hilarious YouTube clip, which expresses PIA’s passion and commitment to their industry; "I Love PIA/GATF".

For more information about their association and services visit: http://www.printing.org.

Design News of the Week with Jay Nelson

This week, Jay Nelson brings a review of the best holiday gifts for your favorite designers. If you have any designer friends, you’ll agree that the most beautifully wrapped and thought out gifts you receive this year will be from them, so if you’re looking for a way to make their season bright check out his tips for ideas. Jay scoured the headlines and recommends; Pantone inspired mugs, custom designed items at CafePress or Zazzle and other sites, Verbatim’s retro Vinyl CD’s or Digital Movie DVD’s, or their Archival grade CD, Logitech’s Space Navigator, or NewerTech’s Voyager Hard Drive case.

For more on Jay Nelson and his Design Tools topics visit: http://www.design-tools.com

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Fabrizio Scippa, Creative Director/Signor Dettaglio & Marc Aguilera, Color Management Director/Eclectic Technologist from Encompus, Inc. join hosts Scott Sheppard and Gene Gable for some hands-on tips about how they are using and have integrated color management tools into their design workflows. Encompus specializes in creating brands and identities for medium sized businesses and Fabrizio explains that color in the look of the brand is an extremely important element in their design philosophy. Since they often create brands for their clients across all mediums print to web, color consistancy is very important to them.

Fabrizio shares examples of how color has opened up many business opportunities for them. Growing up in Rome around a family business in interior design, Fabrizio has learned the impact of color in many forms. Marc, who has a photography background, works well with his team because he is able to accurately measure color elements in nature and successfuly are able replicate and communicate them for each project. Like many studios, Encompus sees color as being a top priority and Marc shares some details about their workflows and how they are able to maintain consistancy in their studio using standards such as GRACoL 7; share those color settings, calibrating their monitors and proofers. Marc shares that they provide each client with a document that "decodes" their brand colors within the various color spaces and is actively involved in color education speaking at seminars around the country.

Marc also shares some tips on how designers - who are often overwhelmed by the technology of color - can easily improve color consistancy in their designs with tips he’s presented in his discussions during the Color Control Freak seminars. His hands-on experience enable him to get the most of out available color tools from X-Rite, using their measurement and calibration devices in addition to relying on the Pantone Goe™ System and Pantone Matching System® swatches to acheive color they can rely on. Marc also explains how they use the EFI RIP designer edition to accurately match colors in their output.

Jay Nelson joins the chat with focused questions for Encompus about the Pantone Goe™ System and their ColorMunki. Marc shares a live client example where they were asked to match a terracotta tile color that after measuring it with the ColorMunki, found there was no exact match in the standard Pantone Matching System®. Fortunately for Encompus, when cross-referencing the color to the Goe system, they were able to identify an exact match that pleased the client and enabled them to

For more information about Encompus and examples of their work visit: http://www.encompus.com/

Design News of the Week with Jay Nelson

Jay shares a great tip for a retro-plugin that will definately spark up your next design called Permanent Press by Mister Retro at: http://www.misterretro.com. This unique plug-in lets you create professional quality vintage offset printing and ink effects with any design, photograph, type treatment or image. Jay’s hot topic of the week is whether or not the design industry is ready to adopt the Pantone Goe™ System. The bigger question is are the printers using the newly defined Pantone Goe™ System base inks or are they using their existing inventory with some other matching techniques? Overall, the new color system offers a larger range of colors, organized it into a manner that addresses some of the flaws inherent in the older, but widely adopted Pantone Matching System®.

For more on Jay Nelson and his Design Tools topics visit: http://www.design-tools.com

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Gene Gable & Scott Sheppard discuss design choices for this year’s Presidential Election Campaigns. Gene has been following and researching the campaign from a designer’s perspective and explains how typefaces, colors and other element choices can impact how voters perceive each candidate. For example, in analyzing their font selections, Republican John McCain chose the Optima font which is a more traditional, older, and considered a "safe" type style it also happens to be the type style chosen for the Vietnam Veterans Memorial in Washington D.C. On the other hand the Democratic candidate, Barack Obama chose a very modern font, Gotham which certainly supports his views and platform.

Gene also points out that the placement of the Presidential and Vice Presidential candidates in the imagery makes a statement about their views. In the McCain banners, John McCain and Sarah Palin’s name are of equal size and weight. In the Obama images, his name appears much larger than that of his running mate Biden. Republicans tend to use all capital letters where Democrats tend to use upper and lowercase lettering. Gene explains the history and background of the use of the elephant and the donkey. Traditionally campaign color choices involve red, white, and blue which of course can be "officially" selected based on the Pantone Matching System.

You can see examples of this year’s designs on their websites and in their merchandise/store selections at:
McCain: http://www.goptrunk.com/ & Obama: http://store.barackobama.com/

Design News of the Week with Jay Nelson

Jay Nelson joins us this week for an color update on Pantone Fashion Color Report Spring 2009, which is generally announced during New York Fashion Week, September 5–12, 2008. The Pantone Fashion Color Reports traditionally translate into key Spring 2009 graphic and other designer color choices. Jay reports that there are very few reds, but expect to see many blue and purple hues. There are the earthy tone neutrals and greens as well. Jay also shares some tips on how to create pleasing color palettes at: http://www.mypantone.com, see some unique color combinations at: http://www.colourlovers.com/, Adobe’s AIR application: http://kuler.adobe.com/ or you can use a CMYK tool such as: http://www.master-colors.com/.

Gene and Jay also discuss how most type foundries today are transitioning to OpenType standards which take the best of PostScript and TrueType formats and make them available with expanded character sets and are cross-platform compatible. For more information about Jay and Design Tools visit: http://www.design-tools.com.

Brian Yerkes, Creative Director, Brian Joseph Studios joins Inside Digital Design to share some tips and ideas on how his firm leverages social networking, web 2.0, and blogging tools to expand their business. Brian explains how his approach has helped him not only meet some great designers and potential clients but also helps him keep up his creative inspiration. Brian also shares some tips for other designers on his blog, but reminds other designer bloggers that anything they post online is public and therefore chooses to keep his topics very positive. Brian and Gene also discuss a recent blog entry about "Things Brian Would Tell a Design Student". Brian shares these tips on the show. Brian is also very active on Twitter, you can follow his discussions at: http://twitter.com/brianyerkes

For more information about Brian, read his blog at: http://www.brianyerkes.com/ or see the creative work of his studio at: http://www.brianjosephstudios.com/