News & Information for Creative Minds

Listen NOW…
Option-Click or Right-Click HERE to download this radio program (mp3)

Fabrizio Scippa, Creative Director/Signor Dettaglio & Marc Aguilera, Color Management Director/Eclectic Technologist from Encompus, Inc. join hosts Scott Sheppard and Gene Gable for some hands-on tips about how they are using and have integrated color management tools into their design workflows. Encompus specializes in creating brands and identities for medium sized businesses and Fabrizio explains that color in the look of the brand is an extremely important element in their design philosophy. Since they often create brands for their clients across all mediums print to web, color consistancy is very important to them.

Fabrizio shares examples of how color has opened up many business opportunities for them. Growing up in Rome around a family business in interior design, Fabrizio has learned the impact of color in many forms. Marc, who has a photography background, works well with his team because he is able to accurately measure color elements in nature and successfuly are able replicate and communicate them for each project. Like many studios, Encompus sees color as being a top priority and Marc shares some details about their workflows and how they are able to maintain consistancy in their studio using standards such as GRACoL 7; share those color settings, calibrating their monitors and proofers. Marc shares that they provide each client with a document that "decodes" their brand colors within the various color spaces and is actively involved in color education speaking at seminars around the country.

Marc also shares some tips on how designers - who are often overwhelmed by the technology of color - can easily improve color consistancy in their designs with tips he’s presented in his discussions during the Color Control Freak seminars. His hands-on experience enable him to get the most of out available color tools from X-Rite, using their measurement and calibration devices in addition to relying on the Pantone Goe™ System and Pantone Matching System® swatches to acheive color they can rely on. Marc also explains how they use the EFI RIP designer edition to accurately match colors in their output.

Jay Nelson joins the chat with focused questions for Encompus about the Pantone Goe™ System and their ColorMunki. Marc shares a live client example where they were asked to match a terracotta tile color that after measuring it with the ColorMunki, found there was no exact match in the standard Pantone Matching System®. Fortunately for Encompus, when cross-referencing the color to the Goe system, they were able to identify an exact match that pleased the client and enabled them to

For more information about Encompus and examples of their work visit: http://www.encompus.com/

Design News of the Week with Jay Nelson

Jay shares a great tip for a retro-plugin that will definately spark up your next design called Permanent Press by Mister Retro at: http://www.misterretro.com. This unique plug-in lets you create professional quality vintage offset printing and ink effects with any design, photograph, type treatment or image. Jay’s hot topic of the week is whether or not the design industry is ready to adopt the Pantone Goe™ System. The bigger question is are the printers using the newly defined Pantone Goe™ System base inks or are they using their existing inventory with some other matching techniques? Overall, the new color system offers a larger range of colors, organized it into a manner that addresses some of the flaws inherent in the older, but widely adopted Pantone Matching System®.

For more on Jay Nelson and his Design Tools topics visit: http://www.design-tools.com

Listen NOW…

Dani Nordin, Designer & Zen Warrior Princess, The Zen Kitchen Design joins hosts Scott Sheppard and Gene Gable for some insights, tips, and inspiration about her eco-friendly design business.Dani’s passion for design began with her background in theater. Leveraging what she learned about understanding and developing a backstory to get into character actually helped her develop her process and approach to communicating her design ideas with her clients. Figuring out what her clients would like to accomplish through design, Dani uses theater inspired techniques to get her clients to define the character of their target market to help her hone in her creative pitch. She attributes her success to her consultative approach with her clients.

The Zen Kitchen specializes in eco-friendly designs and Dani is passionate about striking a balance of minimizing our environmental impact yet using enough of the right materials to acheive marketing/brand success. Focusing on environmental issues doesn’t mean her designs look "hippie" or "eco" but that her commitment to making smarter choices comes through her design choices and advice to her clients. Dani also shares some of her thoughts about working with clients seeking "green washing" designs and rebrands that are hoping to take advantage of the rising popularity of eco-friendly designs.

Dani actively participates in the design community, and firmly beleives that social networking, her blog, and attending design related events have brought much success and business to her firm. She feels that offering advice and consultation, and sharing information especially with women owned business groups is a great way to learn, stay inspired, and of course gain clients.

For more information about Dani & The Zen Kitchen visit: http://www.tzk-design.com/

Design News of the Week with Jay Nelson

Jay Nelson joins us this week to share his thoughts on the Orphan Works Act recently put through legislation. Jay explains the importance of speaking up about this topic from a designer’s perspective as the final verdict includes eliminating the automatic copyright protection on your existing and future creative work.The issue in legislation surrounds the lack of their ability to easily research and reference the origin of creative work. In the future, you will have to individually register and reregister work you’ve already registered in order to ensure proper credit, and royalties for your work or be able to litigate in the event of copyright infringement upon your work. Registration for existing work could be tedious and there is a fee for filing which could get costly for large collections.

To get more information and find easy ways to write your local Senate and House Representatives visit Jay’s site at: http://www.design-tools.com/ilpow/ or the Illustrator’s Partnership Orphan Works’ Blog at: http://www.ipaorphanworks.blogspot.com/

Jay also shares a tip about scanning your work. At a recent conference he learned that over time, flatbed scanner bulbs and parts can wear out which can impact the overall quality. Since many manufacturers offer cost effective solutions, it’s a good idea to consider an upgrade every 18 months.

For more on Jay Nelson and his Design Tools topics visit: http://www.design-tools.com

Listen NOW…

Sabine Lenz, Founder, PaperSpecs joins hosts Scott Sheppard & Gene Gable to discuss her background as a graphic designer and explains how she got the idea - and actually acted upon it - creating this great resource for designers. PaperSpecs is an online database showcasing all commercial papers available in the U.S. and Canada. Think of it as your online swatchbook that includes tips and notes that help you select the perfect paper for your project. You can also use your account to easily create your own collection of samples across multiple manufacturers and then easily request paper samples. In addition to selecting by color, weight, and type, you can also search for paper best suited for a particular printing process i.e. offset vs. digital.

Design News of the Week with Jay Nelson

This week Jay shares great news about Apple’s latest update to "Leopard", now at version 10.5.4 which seems to fix some incompatibilities with Adobe’s latest Creative Suite in remote environments. Quark Inc., acquired a new company In.vision Research Corporation that develops the industry-leading add-in to Microsoft® Word for XML authoring. Scott asks Jay the pressing question of the week - what is happening with color tools at Pantone - responding to their recent release of PMS colored USB flash drives.

For more information about Jay and Design Tools visit: http://www.design-tools.com.

Sabine Lenz returns after the news to discuss how "green is the new black" especially in paper trends. One of the hottest trends in paper specification today is using recycled and organic papers in your designs. Sabine explains what it means if a paper claims to be FSC certified. She explains that many of the paper mills have sustainability / environmental calculators and points out that selecting a paper which produced chlorine free is a good place to start. Many companies claim "green" standards but may not actually be certified by a third party. Sabine also discusses the new resurgence for letterpress printing and it’s impact on choice of paper, having recently hosted a webinar on the topic.

Sabine shares many tips on considering paper options as part of your overall print design project. To see for yourself, visit her site at: http://www.paperspecs.com