Brand Protection Conference at Graphics of the Americas

Chris Lyons, Group Publisher for Package Design Magazine and RFID Product News, ST Media Group joins host Scott Sheppard for some information, highlights, and real world examples on the dangers to consumers and brands when products are copied and counterfeited. Chris returns as one of the key developers of the “Brand Protection Conference” being held at GOA this year and explains some of the key areas they will discuss Thursday/Friday 2/26-2/27. Topics that include new counterfeiting technologies, security, and associated risks for consumer goods, pharmaceuticals, and other areas.

Chris publishes one of the main industry resources on packaging through Package Design Magazine and discusses some of the resources available to help companies better understand what they can do to protect their products and brands. Many of the new techniques and technologies are incorporated into the package design process and are important for designers to understand and consider in the creative process.

Find out more at: http://www.packagedesignmag.com/ or http://www.rfidproductnews.com/

Inside Digital Design listeners can attend the conference FREE by visiting http://www.graphicsoftheamericas.com/register/ and entering the code “GOA” on checkout!

This a great opportunity to visit Miami’s South Beach, FL in February while learning valuable information, attend great seminars, and network with your peers!

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