Peter Gabriele, Technical Director, ARMark Authentication Technologies, joins Chris Lyons of Packaging Design Magazine to explain the features and applications of their unique microtagging technology. Product counterfeiting is a huge problem to companies in a range of industries including food, cosmetics, and pharmaceuticals. Peter describes ways to embed information, character, and brand marks into products or package design that make marking them invisible to the human eye, but easy to detect with a field microscope to determine if products are original or counterfeited.

For more information visit: http://www.rmark.org/

Brand Protection Conference at Graphics of the Americas

Chris Lyons, Group Publisher for Package Design Magazine and RFID Product News, ST Media Group joins host Scott Sheppard for some information, highlights, and real world examples on the dangers to consumers and brands when products are copied and counterfeited. Chris returns as one of the key developers of the “Brand Protection Conference” being held at GOA this year and explains some of the key areas they will discuss Thursday/Friday 2/26-2/27. Topics that include new counterfeiting technologies, security, and associated risks for consumer goods, pharmaceuticals, and other areas.

Chris publishes one of the main industry resources on packaging through Package Design Magazine and discusses some of the resources available to help companies better understand what they can do to protect their products and brands. Many of the new techniques and technologies are incorporated into the package design process and are important for designers to understand and consider in the creative process.

Find out more at: http://www.packagedesignmag.com/ or http://www.rfidproductnews.com/

Inside Digital Design listeners can attend the conference FREE by visiting http://www.graphicsoftheamericas.com/register/ and entering the code “GOA” on checkout!

This a great opportunity to visit Miami’s South Beach, FL in February while learning valuable information, attend great seminars, and network with your peers!

Wes Wilson, President, IncSpring LLC. joins hosts Scott Sheppard and Gene Gable for some information about how their site helps designer “re purpose” their unused corporate logos, brands, and corporate identities, connecting graphic designers with entrepreneurs and small business owners across the globe. Wes explains that when designers are contracted for traditional branding and logos they often create several concepts for their clients. Since only one of the concepts is chosen, IncSpring’s site offers a venue to resell the leftover brand concepts – including any relevant domain names – for additional income opportunities.

Launched in August this year, IncSpring focuses on entrepreneurs and venture firms seeking turnkey branding solutions. For designers who enjoy creating branding and logos, IncSpring can provide a lucrative outlet for expressing their designs. Pricing begins at $150 a package and can go to several thousand dollars for an established design firm, brand, popular url, and other extras.

IncSpring includes social networking tools that allow clients to communicate directly with the designers and their revenue is based on commission % for the final creative sale.

For more information, and to sign up visit: http://www.incspring.com

Design News of the Week with Jay Nelson

Jay Nelson joins us this week for more information on Adobe’s recent release of Creative Suite 4. Gene and Jay, who were beta testers and have experienced the different components of the suite focus the discussion on the enhanced integration of the suite of applications. This version of Creative Suite definately showcases the traditional Adobe programs and has successfully combined the best tools from their acquisition of Macromedia applications including Flash and Dreamweaver that are now better incorporated in the interface and connectivity across the applications.

For more information and details visit: http://www.adobe.com/products/creativesuite/

For more on Jay Nelson and his Design Tools topics visit: http://www.design-tools.com

Jeff Fisher, Author & Engineer of Creative Identity, LogoMotives joins Inside Digital Design for a discussion about his book “Identity Crisis: 100 Redesigns That Transformed Stale Identities into Successful Brands” where he showcases examples of recent brand redesigns and provides an invaluable resource for designers focusing on brand and logo work. Jeff has been involved in branding and logo design for over 30 years, a popular speaker, often showcased in HOW Design and AIGA conferences and articles. Jeff maintains a series of blogs that are informative and full of relevant examples and tips. Jeff also shares some tips on how to stay ahead of the trends, keeping your brand and identity work up to date and find inspiration with fresh perspectives.

For more information and links visit: http://www.jfisherlogomotives.com/ or his blog at: http://blog-omotives.blogspot.com/. For information and tips from Identity Crisis visit: http://identitycrisisbook.blogspot.com/